Investments / Case Studies


Apaya is a UK based fintech startup with strong roots in the MENA region that allows merchants to automate their payment stack and optimise the payment experience of their customers.

Apaya’s vision is to transform the business of payments and hand freedom back to entrepreneurs and business globally.

IKTOMI has entered into a deep partnership with Apaya by investing in the company itself as well as providing strategic, branding and user experience consultancy and execution. Together with the Apaya team we have designed the new brand and positioning as well as defined, designed and implemented the UX/UI for the platform.

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